We are thrilled to be recognized as being among the companies creating the most positive overall impact on its customers based on an independent, comprehensive assessment administered by the nonprofit B Lab. Honorees are featured on B the Change, the digital Medium publication produced by B Lab, at bthechange.com/bestfortheworld.
The Best For Customers list includes businesses that earned a Customer score in the top 10 percent of more than 2,400 Certified B Corporations on the B Impact Assessment. The full assessment measures a company's impact on its workers, community, customers and environment.To certify as B Corporations, companies like Stone Soup must complete the full assessment and have their answers verified by B Lab.
The Customer portion of the B Impact Assessment measures the impact a company has on its customers by focusing on whether a company sells products or services that promote public benefit and if those products/services are targeted toward serving underserved populations. The section also measures whether a company’s product or service is designed to solve a social or environmental issue (preserving environment, creating economic opportunity for individuals or communities, or increasing the flow of capital to purpose-driven enterprises for example). Honorees scoring in the top 10 percent set a gold standard for the high impact that business as a force for good can make on consumers around the world.
The 221 Best For Customers companies come from 69 different industries and 32 countries. B Lab simultaneously released separate lists recognizing B Corporations as Best For The World Overall, Best For Environment, Best For Community, Best For Governance and Best For Workers, which can be found at bthechange.com/bestfortheworld.
“With the rise of anger at a system that feels rigged, people are hungry for companies like Stone Soup, who are changing the system by building businesses that seek to create the greatest positive impact,” says Jay Coen Gilbert, co-founder of B Lab. “Best For The World is the only list of businesses that uses comprehensive, comparable, third-party-validated data about a company’s social and environmental performance. As consumers, talent and investors increasingly demand transparent, values-aligned businesses to buy from, work at and invest in, companies will need to not just the best in the world but the best for the world, and not just to be nice but to be the most successful.”
Close to 1,000 Certified B Corporations were named 2018 Best for the World Honorees, including: Patagonia; King Arthur Flour Company; Green Mountain Power; and the United Kingdom’s Charity Bank. Fifty-two countries are represented, including Denmark, India, South Africa and Taiwan. The selection criteria for Best For The World honorees are available at https://bit.ly/2IgAzF5.
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the best for the world and society will enjoy prosperity for all for the long term.
B Lab drives this systemic change by: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing benefit corporation legislation to give business leaders the freedom to create value for society as well as shareholders; 3) helping businesses measure, compare and improve their social and environmental performance with the free B Impact Assessment; 4) driving capital to impact investments through use of its B Analytics and GIIRS Ratings platform.